Privacy Policy

Last Updated: December 1, 2025

This Privacy Policy explains how Better Days Franchise Co. (“Better Days,” “we,” “us,” or “our”) collects, uses, shares, and protects your information when you use our website, tools, and services.

By accessing or using betterdaysfranchise.co or any related services that link to this Privacy Policy (collectively, the “Site” and “Services”), you agree to the practices described here. If you do not agree, please do not use the Site or Services.

1. Scope

This Privacy Policy applies to information we collect:

• Through our website at betterdaysfranchise.co
• Through forms, schedules, and quizzes (including franchise fit or franchise interest forms)
• Through email, phone, SMS/text messaging, and other digital communications you have consented to receive
• Through any other channel that links or refers to this Privacy Policy

2. Information We Collect

2.1 Information You Provide to Us

You may provide information directly to us when you:

• Fill out a contact form, quiz, or franchise interest form
• Schedule a call or meeting
• Request resources, downloads, or our newsletter
• Communicate with us via email, phone, SMS/text, or social media

The information you provide may include:

• Name
• Email address
• Phone number (including mobile number)
• City, state, and/or mailing address
• Employment, financial, and investment readiness details you choose to share related to franchise opportunities
• Any other information you choose to submit in free-form text fields

2.2 Information Collected Automatically

When you visit our Site, we may automatically collect certain information about your device and how you interact with the Site, such as:

• IP address
• Browser type and settings
• Device type, operating system, and identifiers
• Pages you visit, time and date of visits, and time spent on pages
• Referring and exit pages, and similar usage data

We may use cookies, pixels, tags, scripts, and similar technologies to collect this information and to help us understand and improve performance and user experience.

2.3 Information from Third Parties

We may receive information about you from:

• Service providers (such as analytics, advertising, CRM, scheduling, or form tools)
• Marketing or advertising partners
• Publicly available sources (such as business websites or professional profiles)

We may combine this information with other information we hold about you.

3. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Operate and secure the Site
• Remember your preferences
• Analyze traffic and usage
• Improve marketing and measure campaign performance

You can adjust your browser settings to refuse cookies or to alert you when cookies are being sent. If you disable cookies, some parts of the Site may not function properly.

Third-party analytics and advertising partners may also use cookies, pixels, or similar technologies on our Site to help us measure and improve marketing and user experience.

4. How We Use Your Information

We may use your information for the following purposes:

Provide and improve our Services

• Respond to your inquiries and requests
• Evaluate whether you may be a fit for franchise opportunities
• Schedule calls, meetings, or consultations

Communications

• Send you emails, SMS/texts, or phone calls related to franchise education, scheduling, reminders, and follow-up
• Send you newsletters, resources, and marketing communications you have opted in to receive

Business operations

• Maintain internal records and CRM data
• Analyze how our Site and campaigns are used
• Develop and improve content, offers, and user experience

Legal, security, and compliance

• Detect, prevent, or investigate fraud, abuse, or security incidents
• Comply with legal obligations and enforce our terms and policies

We may also use your information for any other purpose that we disclose to you at the time of collection, or with your consent, where required by applicable law.

5. SMS/Text Messaging Program

5.1 How You Opt In

You may choose to opt in to receive SMS/text messages from Better Days when you:

• Provide your mobile number in a form and check a box or otherwise clearly consent to receive texts; or
• Text a keyword or otherwise initiate a text conversation with us in response to our advertising, web forms, or other call-to-action.

By opting in, you agree that we may send you SMS/text messages at the mobile number you provide.

5.2 Types of Messages

Messages may include:

• Responses to inquiries or form submissions
• Scheduling and appointment reminders
• Follow-up messages related to franchise guidance, education, or resources
• Occasional promotional or marketing messages related to our Services

5.3 Frequency, Rates, and Opt-Out

• Message frequency: Message frequency may vary based on your interactions with us.
• Carrier charges: Message and data rates may apply, depending on your mobile carrier plan. We do not charge separate fees for messages.
• Opt-out: You can opt out of SMS communications at any time by replying "STOP" to any message. After you opt out, we may send a confirmation message that you have been unsubscribed.
• Help: For help or more information about our text program, reply "HELP" to any message or contact us using the details in the Contact Us section below.

5.4 Mobile Data Privacy

We take the privacy of your mobile information seriously. In particular:

• We do not sell your mobile number.
• We do not share your mobile number or text-message opt-in data with third parties for their own marketing or promotional purposes.
• Text-message opt-in data and consent are used only to send you messages related to Better Days Franchise Co. and the Services you requested or agreed to receive.

We may share your mobile number with our service providers (e.g., SMS platforms or CRM tools) solely to send and manage messages on our behalf, subject to appropriate safeguards.

6. How We Share Your Information

We do not rent or sell your personal information to third parties for their own marketing.

We may share your information with:

Service providers and vendors

Companies that help us operate our business and provide the Services, such as website hosting, analytics, SMS and email platforms, CRM providers, form/survey tools, scheduling tools, and similar vendors. These service providers are allowed to use your information only to perform services on our behalf.

Business advisors or partners

In connection with evaluating franchise opportunities or providing you with Services you request, we may share certain information with trusted partners or franchise brands, where appropriate and consistent with your expectations.

Legal and safety reasons

We may disclose information where required by law or legal process, or where we believe disclosure is necessary to protect our rights, property, safety, our users, or others.

Business transfers

In connection with a merger, acquisition, financing, reorganization, or sale of all or part of our business, your information may be transferred as part of that transaction, subject to appropriate confidentiality protections.

We may also share aggregated or de-identified information that does not identify you personally.

7. Your Choices

You have choices regarding how we communicate with you and how your information is used:

• Email: You can unsubscribe from marketing emails by clicking the “unsubscribe” link in any email or by contacting us. You may still receive non-marketing emails related to your inquiries or our ongoing Services.
• SMS/text: You can opt out of text messages at any time by replying "STOP".
• Cookies and tracking: You can control cookies through your browser settings, as described above.
• Access, update, or delete: Where required by applicable law, you may have rights to request access to, correction of, or deletion of your personal information. To exercise these rights, contact us using the information below. We may need to verify your identity before fulfilling certain requests.

Residents of some U.S. states (such as California, Colorado, and others) may have additional rights under state privacy laws. We will honor requests in accordance with applicable law.

8. Data Retention

We retain personal information for as long as reasonably necessary to:

• Provide the Services and communications you request
• Maintain business records
• Comply with legal, tax, or regulatory obligations
• Resolve disputes and enforce agreements

When information is no longer needed for these purposes, we may delete it or de-identify it in accordance with our data retention practices and applicable law.

9. Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, or disclosure. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

10. Children’s Privacy

Our Site and Services are intended for adults and are not directed to children under 18. We do not knowingly collect personal information from children under 18. If we learn that we have collected such information, we will take appropriate steps to delete it. If you believe a child has provided us with personal information, please contact us.

11. International Visitors

Our business operates in the United States. If you access the Site from outside the United States, you understand that your information may be transferred to, stored, and processed in the United States or other countries, where privacy laws may differ from those in your jurisdiction. We will handle your information as described in this Privacy Policy.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top of this page. Your continued use of the Site or Services after any changes indicates your acceptance of the updated Privacy Policy.

13. Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy or our privacy practices, you can contact us at:

Better Days Franchise Co.
1040 S Gaylord St, Ste 87
Denver, CO 80290
Website: https://www.betterdaysfranchise.co

You may also use any contact form or scheduling link on our Site, or reply “HELP” to an SMS from us for support related to our texting program.